HAYNE broke its own record and strengthened its leading position in the optical market in Poland. We have the results of the 19th edition of the BCMM optical market research for 2021, which show that the highest percentage of the surveyed opticians' shops buy optical accessories from HAYNE.
LEADER IN THE OPTICS MARKET
HAYNE Polska Sp. z o.o. maintains its leading position in the optical market for another year in a row. The company won the first prize in 2016 - achieving a market penetration rate of 63.5%. At that time, more than half of the opticians in our country declared cooperation with an optical company from Poznań.
According to the BCMM report, in 2021 - 81.5% of opticians use supplies from HAYNE. This year's result is more than 10% higher than last year, when HAYNE reached 70.3% of the market and thus improved the 2019 result by nearly 5% (65.5%).
Years of experience, innovation and a comprehensive view of the industry meant that HAYNE achieved an impressive result among the youngest entrepreneurs. According to the BCMM study, 86.8% of optometrists aged up to 34 work with HAYNE.
- At HAYNE, listening to the voices of our customers, we are constantly looking for new products and services, helping to develop the optical market in Poland - says Maciej Kuryś, CEO of HAYNE Polska Sp. z o.o. - Many years of hard work of the entire team gives phenomenal results. Another year in a row, we achieved the highest result and set a new record. The effects are constructive in the context of the next years of our development.
ABOUT THE REPORT
The report "Optykbus 2021 - spectacle lenses: penetration of optical accessories suppliers, refraction testing room equipment" was carried out by marketing research specialists from BCMM.
The study presents the place of supply with optical accessories and the equipment of the refraction examination room. The survey was carried out using the CATI method on the basis of the opinion of a representative group of owners and managers of opticians in Poland.
HAYNE is the best online store for the optics industry in Poland. Since 2007, he has been successfully cooperating and providing the highest quality equipment and accessories for ophthalmology offices, optical salons, eyeglass lens grinders, optical laboratories, manufacturers of eyeglass frames and other business entities related to the optical industry in Poland and abroad.
HAYNE is a comprehensive solution for optics. As the general distributor of the German company Deutsche Augenoptik AG, it provides salon and workshop equipment from A to Z.
HAYNE has the widest range of optical and ophthalmic equipment, incl. fully compatible POTEC diagnostic devices, and from 2021 the highest quality OCT optical tomographs and Canon Medical retinal cameras.
Created from scratch, HAYNE Original's own brand includes eyeglass accessories, equipment and devices as well as a unique line of products for cleaning glasses - with the hit HAYNE MIST Anti-Fog Lens Cleaner - to protect eyeglass lenses from fogging.
HAYNE also means consulting, training, professional assembly and replacement equipment as well as after-sales care at the highest level.